Quantification feels objective because numbers don't lie, but the choice of what to measure, how finely, and what consequence follows from the measurement is entirely a human decision dressed up as math.
2
Target's quarter-point for eight minutes late doesn't describe reality—it manufactures a new reality where your body's presence at a specific timestamp becomes the only definition of your value. An employee with a sick child at home is now a point accumulator, a problem to be managed.
3
The power here is that systems like this spread because they feel fair to the people designing them and efficient to the people enforcing them. By the time workers realize the system was never about fairness, the precedent exists everywhere.
W1
The Signal
Measurement as Control
Observation
Points systems don't track behavior. They engineer it.
Target's new attendance system assigns numerical values to lateness and absence the way a spreadsheet assigns cells. What looks like neutral record-keeping is actually a machine designed to change how humans behave without negotiation. The moment you quantify something with precision, you've already decided what matters and what doesn't.