Observation
We pay more to understand ourselves less.
The tools multiplying fastest right now aren't making decisions easier, they're making the decision to decide harder. RiseGuide personalizes self-improvement plans, Littlebird closes the gap between memory and AI, Oura Ring measures health granularly enough to demand interpretation, Philips Hue lets every light adapt to every moment, and somewhere in that precision we've created a new form of paralysis. The generation effect shows us that we learn by creating our own understanding, but we're outsourcing that creation to systems designed to eliminate friction. We've solved the problem of access and entered the problem of filtering.