Observation
We are outsourcing the work of knowing what matters.
The tools arriving this summer — bookmark managers, reading systems, curated book lists, recommendation algorithms — promise to solve information overload. Instead they're systematizing a deeper problem: we've stopped trusting our own judgment about what deserves attention. When a founder builds a universal bookmark manager to help us 'never forget,' when a behavioral scientist curates our summer reading, when half a million people buy the same comic because distribution and algorithms aligned, we're not gaining freedom. We're transferring the cognitive load from ourselves to systems designed by people with their own incentives.