Disney just hired its first chief technology officer ever.
A company that has built an empire on controlling narrative, distribution, and audience experience waited until 2026 to formalize someone whose job is to think about how technology reshapes what those things mean. The gap between when you need something and when you admit you need it is not neutral. It compounds.
Organizations accumulate expertise through crisis, not foresight. Disney operated successfully without a CTO until the moment when 'successfully' stopped meaning what it used to mean.
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Zach Cregger directed a video game adaptation that succeeded with critics while shocking its fan base, a mismatch that reveals the actual distance between who makes the thing and who cares about it most. The more connected you believe yourself to your audience, the farther you actually are.
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The real cost of delay is not that you fall behind. It is that you fall behind while moving forward, unaware. By the time you hire the person who sees what's coming, you have already made a hundred decisions as if they were not coming at all.