The Jackie the eagle deepfakes matter less than we think they do. Yes, false images spread faster than truth, but that's always been human nature amplified by technology, not a new kind of problem. What grabbed attention this week was the viral mythmaking itself, the outrage about the outrage, when the actual signal degradation is quieter and slower: that every system depending on focus is now exhausted from constant interruption, whether the interruptions are real or fake becomes almost secondary. Spend less energy on the latest fabrication and more on noticing which institutions near you have already surrendered their ability to concentrate.