Attempting something requires you to be alone with it long enough to fail at it, which is precisely what the world is built to prevent you from ever being.
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Key Insights
1
Attempting something means risking failure in a way that's unambiguous to yourself, which requires privacy and invisibility at first. Public performance of effort is actually its opposite — it replaces the vulnerability of real trying with the safety of managed identity.
2
Somssi announced itself by hand and word instead of algorithm because the algorithm rewards visibility over craft. Most restaurants don't have that leverage. Most of us don't either. We reach for the tool that broadcasts before we reach for the tool that builds.
3
The next decade will sort people by whether they still try privately before they perform publicly. Everything that gets easier to broadcast becomes harder to actually do, because the two paths diverge and most of us take the visible one.
W4
The Signal
The Effort Erosion
Observation
We mistake showing up for actually trying anymore.
The mechanism is subtler than laziness. We've built systems where performance of effort — the visible part, the documented part, the part that registers on someone else's timeline — has replaced the actual work of attempting something difficult. A magpie game gets made by people naming the void. A restaurant announces itself by refusing Instagram's grammar. A musician plays through the disaster. But most of us, most of the time, have stopped asking whether we're doing the thing or just broadcasting that we're the kind of person who would do it.