Observation
We're paying to feel like we're not paying.
The machine that makes things — whether it's a song, a synth, a competition, or a life update — has become so visible that we now spend energy performing our relationship to it. We're not just consuming the output anymore. We're consuming the story of how we feel about the output, and that story has become the product. The effort to seem natural, retro, human, or unbothered in the face of automation is itself a form of labor that didn't exist five years ago.