The Daily Signal
Insight

"I Always Sell Before It Gets Worse"

Kit·Wednesday, September 23, 2026 Edition
WHAT SHE SAID AT DINNER

"I always sell before it gets worse." Fumiko Reyes said this over a kitchen table, sometime around midnight, laptop open to a brokerage account that had dropped twelve percent in three weeks. She said it the way people state facts about themselves. She was not boasting. She genuinely believed she was describing a skill.

Here is the error buried in that belief. Markets offer long-term returns precisely because the ride is uncomfortable enough that many people quit. Discomfort is not incidental — it is the mechanism. If the path to growth were smooth, every dollar would already be there. Volatility is not a signal that the price of admission was wrong — it is the admission price, and every investor who has ever made money paid it without getting a refund. When you experience a drop as punishment, you look for a way out of being punished. The exit is always available. The cost of taking it is paid later, quietly, in returns that never compound.

“

Volatility is not a signal that the price of admission was wrong — it is the admission price, and every investor who has ever made money paid it without getting a refund.

”

The 2008 collapse made this concrete. Investors who sold into the bottom of that market, March 2009. And waited for calm before re-entering missed the sharpest recovery year in a generation. The S&P 500 gained roughly 68 percent from that trough through year-end. The people who avoided that loss on paper locked it in cash. Research from Dalbar's long-running quantitative analysis of investor behaviour has consistently shown that average investor returns significantly underperform market index returns over the same periods, largely because of mistimed entry and exit decisions made during volatility.

THE DECISION YOU'RE ABOUT TO MAKE

You are looking at a portfolio that has fallen for three straight weeks. The number is lower than it was and the news is not good and the discomfort has a specific texture. It sits behind the sternum, not in the head. That feeling is real. What it is not is information about whether selling is correct. Before you do anything, write one sentence: what would have to be true for selling now to be the rational move. Not the emotional move. The rational one. Usually the sentence is impossible to finish, which is itself the answer. Fumiko eventually wrote it out and stopped mid-clause.

The fine you are imagining. The loss you are trying to avoid being charged. Was never going to be waived. You were always going to feel it on the way to wherever the money was going. That feeling is not the market failing you. It is the market working exactly as it was built to work.

🎯
Try This
Open your brokerage account and find the lowest point your portfolio has hit in the past two years. Look at what it is worth today. Let that number do the talking the feeling was doing.
How?
Key Facts
*Volatility is the structural price of long-term returns, not evidence that something has gone wrong with your investment.
*The urge to sell during a downturn is a loss-aversion signal, not a rational assessment — recognising that gap is what changes the decision.
*Before acting on a falling portfolio, write down what would actually have to be true for selling now to be the correct move, then check whether any of those conditions are met.
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