The IRS has had the authority to offer free tax filing software to every American since 2004. Intuit has spent millions ensuring it never will.
Wired ran a story this July about TurboTax discounts. Ten percent off full-service tax preparation, exclusive codes, a helpful guide to saving money during tax season. The story itself is nearly frictionless, presenting consumer benefit as consumer journalism.
But the detail that exposes the entire arrangement is significant. Thirty-five million Americans pay to file taxes that they could file for free if the IRS had built its own software. A truly neutral publication would ask why that money remains uncollected. Not the reader — the question itself reveals who really needed this article to exist.
Intuit has spent $2. 1 million on federal lobbying over the past four years alone and has specifically blocked legislation that would authorize the IRS to compete with private tax prep firms. When Congress passed a provision in 2019 that would have banned the IRS from offering free e-filing, Intuit celebrated. The company's political strategy is not to win customer preference — it is to eliminate the alternative.
The company's political strategy is not to win customer preference. It is to eliminate the alternative.
”A coupon article in a major publication is not a bug in this system. It is the system working as intended. Wired's byline says nothing about Intuit's decades of effort to keep the IRS from offering what you could get for nothing. The article presents a discount as if the market is functioning normally, as if people simply prefer TurboTax over a nonexistent free option. This is how regulatory capture works in plain sight. Not through corruption, but through the steady erasure of what you were never allowed to want.
Next time you see a publication offering you a deal on something the government could provide for nothing, ask yourself who paid for that story to exist.