A system optimized for forgetting creates infinite demand for remembering, and infinite demand for remembering means the thing you built five years ago becomes worth more than the thing you build today.
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W67
The Signal
The sequel economy
Observation
We are drowning in systems designed to help us remember.
Linkflare exists because we cannot retain what matters. Avengers Endgame gets re-released with four added scenes not because the film improved but because the box office metric required resurrection. The pattern underneath is not about memory or cinema or bookmarks—it is about an economy where the original thing stops working unless you convince people to engage with it again.
When attention is the scarcest resource, repetition becomes the primary business model, and novelty becomes any excuse to re-monetize what already exists.
2
Dr. Urbansky built Linkflare because people save links obsessively and lose them immediately—not from stupidity but from sheer overload. Disney adds four scenes to a film that already grossed billions because the market has moved on, and moving on is now treated as a problem to solve rather than a natural rhythm.
3
The people positioned to win are those who help you keep what you find, not those who help you find new things. The people who lose are those betting on novelty alone. This breaks when the cost of re-engagement exceeds what people will pay, which is already happening in streaming and happens next in legacy media.