We instinctively believe that curation happens after experience, but it actually happens before it. Linkflare and every bookmark manager exist because we have already decided what matters before we decide what matters.
2
The person building the stage (Devlin designing for Beyoncé) has more power than the person on it, because they shape what you will remember about the three hours you spent watching. The designer chooses the frame. You choose whether to look.
3
The gap between what you save and what you actually return to is where your real values live. That gap is where the work is, and most people never look at it.
W74
The Signal
The Curation Instinct
Observation
We are drowning in the things we wanted to remember.
Es Devlin designs the eye-stopping moment that makes you forget everything else for three hours. David Urbansky builds tools so you never forget a link you saved six months ago. Between spectacle and capture, we have outsourced the actual work of attention to external systems, and now we are building systems to manage the systems. The real pressure is not having more information or more experiences. It is deciding what stays with us and what doesn't.