People don't avoid friction because it slows them down. They avoid it because it reveals how little they actually know.
"
Key Insights
1
Friction is a selection mechanism: it filters out the people and approaches that need everything frictionless, leaving behind those who will stay engaged precisely because something requires deliberate effort.
2
Flowing's design choice to make AI assistance visible rather than invisible exemplifies this. Users who want the tool to think for them leave. Users who want to think alongside it, slower, with more awareness of their own reasoning process, stay and build something durable.
3
In a world of unlimited frictionless options, the constraint becomes your unfair advantage: it's the moat that keeps your work honest and keeps you from drifting into the comfortable mediocrity that frictionless systems naturally produce.
W45
The Signal
Friction as Filter
Observation
What slows you down might be exactly what works.
The pattern across today is unmistakable: constraints are being reframed as features, not bugs. A writing tool that deliberately keeps AI at arm's length so researchers stay tethered to their own thinking. Gentle exercise outperforming pharmaceuticals not despite its slowness but because of it. Even the most visible constraints in the news cycle reveal something deeper about what actually sticks with people versus what dissolves.