We keep paying for the original while consuming the copy.
The pattern isn't new but the speed is dizzying. Netflix builds an entire show around a beloved children's story, then uses AI to resurrect a dead actor's voice rather than hire a living performer. The mechanism is frictionless substitution disguised as creative choice. Once you notice it, you see it everywhere, and the cost isn't immediately visible to the person making the decision.
Key Insights
1
Groups systematically undervalue authenticity in the moment because the decision-maker benefits from the efficiency while the actual loss compounds invisibly across the entire system.
2
Netflix's Wonka special collapsed the distinction between creative constraint and cost reduction so seamlessly that the choice could be defended on artistic grounds, even though the artistic ground itself was being sold. The Glasgow chocolate experience proved what happens when the illusion fails in public.
3
This accelerates because each substitution makes the next one easier to justify, and by the time the collective realizes what happened, the original thing isn't just gone—it's been replaced so thoroughly that people forget it existed at all.