The economics of attention have inverted: keeping something alive now costs more cultural energy than killing it and starting fresh, so the default move is discontinuation dressed up as curation.
2
Meta's Muse doesn't know how to describe itself because it was built to solve the problem of human friction, not to coexist with it — the moment a tool becomes creepy rather than invisible, the entire architecture feels like liability. The tool was never meant to be understood. It was meant to dissolve.
3
Anyone building something real now operates in a permanent state of provisional tenure, where one season of success guarantees nothing because the institution holding you has already optimized for exit rather than depth.
We are learning to quit things that actually work.
Prime Video cancels a summer hit after one season. Meta builds an AI assistant so capable it frightens us. Zack Snyder makes another film. The UK Parliament investigates why a Eurovision entry failed. None of these is a story about failure — they are stories about abandonment disguised as editorial decision. We are no longer waiting for things to break. We are breaking them ourselves, mid-stride, the moment they become inconvenient to maintain.