Observation
We're teaching machines to decide what matters.
Google is hedging its cheaper phones with better processors. GoPro is bundling accessories to make expensive gear feel accessible. And somewhere in a government office, an algorithm is learning to say no to your insurance claim. Each story alone is unremarkable—a processor upgrade, a discount bundle, a pilot program. Together they reveal something quieter and more consequential: we are outsourcing the friction points of our systems to machines, and calling it efficiency.