1
The Polestar rejection and Apple's pricing both exploit captive customer bases that can't easily defect, but they're signaling desperation dressed as confidence—when you need regulatory protection or memory cost narratives, it means price elasticity is cracking.
2
Regulatory inconsistency (Volvo approved, Polestar denied) and brand leverage (Apple's memory justification) are both fragile. Once a precedent cracks or a competitor exploits the gap, the entire position collapses faster than incumbents expect.
3
Watch for Chinese-linked EV makers to challenge the Polestar decision in court or lobby for reciprocal barriers, and for iPad buyers to migrate to M4 MacBook Air at the older price point—both are already priced into 2025 earnings forecasts.